Three auto manufacturers in India have increased their market share up to 70 percent in the duration of April to December 2015. Based on the Industry data, the three carmakers hold 67 percent of market share in 2012. It is the first time in the history of the global market; the three Indian companies including Maruti Suzuki, Hyundai and Mahindra are the biggest carmakers together posted more than 70 percent share with the few of high demandable models.
Almost 15 to 20 car and SUV manufacturers in India and a few players of them are playing the vital role to increase the industry as well as market share. The highest market share of over 45 percent hold by the single Indian biggest company is Maruti Suzuki. There is no company in the global market comes with these much of highest share but, Toyota has posted around 30 percent in the Japanese market.
After that, Hyundai and Mahindra posted their market share of around 17.3 percent and 7.5 percent respectively with the best-selling SUVs and cars including Hyundai Creta and Mahindra Scorpio, XUV 500 and TUV 300. Hyundai’s Senior VP (Sales & Marketing) Rakesh Srivastava said that the company’s sales were increased by 16 percent with 4.76lakh units in the last year in the domestic market. And, this increment of sales was more than the yearly sales of 10 Indian auto companies, according to him.
To get the success, the Indian companies have an excellent and distribution network and the leading manufacturer, Maruti Suzuki, has around 1750 showrooms as well as 3,000 workshops. The company has been started the new premium NEXA network, which consists of around 100 outlets in the country, to sell its premium products. Hyundai is the second auto player that has around 1,070 showrooms, 335 rural sales outlets and 370 used car outlets.
From the past five years, Maruti Suzuki sells more than 10 lakh (1 million) units and the largest carmaker is now targeting the sales of 2 million units by the end of 2020 with the introduction of around 15 new products in India. Along with these, 5 more products (a total of 20 products) are to be offered for the global markets.
For the period April to December 2015, Honda’s market share is 5.4 percent in India, Toyota holds 4.6 percent, Renault’s share is 4.5 percent, Tata Motor’s get 3.5 percent of market share, Ford and VW obtained 2.6 and 1.1 percent share respectively.
When comes to the global market share, Toyota holds the highest share of 11.6 percent while VW obtained the double-digit market share of 11.1 percent.
Auto Leaders in Markets (April to December 2015):
- Maruti Suzuki in India with 47 percent
- Toyota in Japan with 28%
- Volkswagen in Germany with 21.4% market share
- GM with Light Trucks in the US with 17.6%
- Volkswagen, Audi and Skoda (Combined)in China with 17% share
- Ford in the UK with 12 percent