The premium NEXA network of Maruti Suzuki has been completed one year of operation in the Indian market. Maruti Suzuki has introduced the Nexa outlets with the best-in-class hospitality services in the last year to sell the company’s premium products. The S-Cross, premium crossover is the first product introduced in the country through the NEXA network and the second one is Baleno premium hatchback.
Maruti Suzuki has been created the new network to provide the digital experience to the customers and best-in-class ownership experience. With the 5-star hospitality, the network is mostly attracted by the Indian customers. Currently, the buyers are looking for the best digital service providers to ease our process so that the company started the network to meet all kinds of customer’s requirements.
As per the reports, more than 51 percent of the NEXA customers were not the regular customers of Maruti Suzuki, but the premium network attracts the new generation customers, announced by Mr R S Kalsi, ED of Maruti Suzuki (Marketing & Sales). Moreover, the largest carmaker is investigating the new ways to provide the best experience. The company will add the new lifestyle, music festivals, styling sessions, as well in the coming days.
The Nexa network has sold more than 1 lakh units in the Indian market and the number accounts for around 10 percent of share in the total sales of Maruti Suzuki. In the country, a total of 150 Nexa outlets existed in the 94 cities, but the network will be expanded to 250 units by the fiscal 2017. Additionally, the company is planning to open the new service centres under the Nexa network for the premium products. The Indian biggest carmaker expects that the Nexa network will contribute around 15 percent share in the total sales of MSIL by 2020.